Recently I have been on a journey to get platinum blonde hair, and believe me its taken months!
I mind my hair like a baby and constantly invest in products I (hope) will make a difference.
After having a disaster when i tried to dye my own roots and had to pay a big chunk to fix it i invested in John Fredia's product,Sheer Blonde Go Blonder controlled lightening spray.
Never have i been so DISAPPOINTED in a product. It was €6.50 in Dunnes stores and i taught this was the answer to all my hair problems. The product claims to be "versatile patent-pending formula with citrus and chamomile works with styling heat to gradually lighten and brighten for a natural looking blonder blonde. Contains thermo-protect ant. Patent-pending technology combines fixative conditioning polymers that retain hydrogen peroxide, allowing for control of lightening. Visibly lightens in 3 to 5 uses".
Basically it is a hydrogen peroxide formula that works with the heat of your hair dryer and hair straighteners to give your blonde a brighter blonde.
So i sectioned my hair in the sections it said, 3cm each which i taught was very small. I then put the liquid on,spraying it only on the roots of my hair. I left it for a few minutes and then combed it through. Just before i was about to blow dry it. DISASTER!
My neck had huge red lumps on it. As i had used my normal John Fredia Go blonder shampoo and conditioner it had to have been the liquid which gave me this reaction. I then washed my neck and the red lumps did not go away. I took pictures below..jpg)
I was shocked because i have used bleach products before and have never had a problem. I continued to blow dry my hair.
I honestly feel that the product did make a difference to my roots, but i really don't think the reaction is worth it.
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Three days later the lumps were reduced and i emailed john fredia customer support. They never replied to me by email but they did send me a package containing a medical document which i had to explain the whole incident on. They also included a "free post returns envelope".
This outraged me the most. I put the product inside and it was NOT "free post". It cost me €5 as i live in the republic of Ireland. Nearly as pricey as the product. They also said they would refund me the cost of the product.
This never happened. I was outraged. I have sent them several emails and messages about this. And i have had no reply. I know John Freida has some great products but the customer care has had such a bad reflection on them.
As much as i love my John Fredia go blonder shampoo and conditioner and even the stay in conditioner which i love :(
I will not be repurchasing it as i have so angry with the absolute lack of customer service by their customer care. I advise you not to buy this product as the side effects for me were very unsightly. I guess always read references and blogs online before buying a hair product.
Happy Hair days (or not) :(
Kate
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